I watched a video on youtube the other day that has made me do a lot of thinking. I encourage everyone to take a look at this video. It is called “What if Starbucks Marketed Like a Church? A Parable”. Here’s the link. (http://www.youtube.com/watch?v=D7_dZTrjw9I) It will make you laugh, but also cause you to think.
After watching this video several times, I have really been thinking about how the Church needs to change in this area. Think about it; we have our own lingo that we use that is completely foreign to all ‘lost’ people. (the term ‘lost’ is a perfect example). We have sections of our worship service that have no real meaning. Many churches seem to do all they can to make visitors feel uncomfortable. We have cliques and groups that are completely impenetrable. Pastors are more kings than servants. What can we do?
I’m not at all suggesting that we water down our message, but are there ways that we can communicate our message in a more effective way…in a more current vocabulary? What changes need to be made in our churches? Any ideas???
December 27, 2008 at 3:05 pm
i think one thing we can do is to communicate theological truths without using theological terms